The development trend of the outdoor advertising lcd displays industry is very rapid!
2020-06-26 17:30:31 Outdoor LCD Digital Signage-LCD Video Wall Manufacturer-Marvel Technology Read
After investigation, outdoor advertising LCD display have been chosen by advertisers from all walks of life this year. Compared with newspapers, magazines and televisions in traditional industries, the development trend of outdoor media is more optimistic in today's society!
Recently, the latest report of China Research Network showed that China's outdoor advertising industry has formed a considerable market scale after decades of development. The market size of the industry has increased from 6.04 billion U.S. dollars in 2009 to 12.65 billion U.S. dollars in 2013, accounting for China's total advertising industry. 16.7% of the output value, China’s outdoor advertising market reached US$17.42 billion in 2015, and China’s outdoor advertising market reached US$22.38 billion in 2016. At the same time, with the increase in people’s travel and leisure activities and the widespread use of high-tech, outdoor media The more it becomes the new favorite of advertisers, its growth rate is much higher than that of traditional TV, newspaper and magazine media. In the past few years, the rapid development of outdoor advertising has also driven the development of outdoor advertising machine suppliers!
In 2016, advertisers put their eyes on the media outdoor resources closest to consumers. Outdoor advertising machines have become an important communication channel for outdoor advertising, especially subways have become the main attacking ground for advertisers!
Since 2007, advertisers’ overall spending on advertising has increased by more than 50%, and the benefits obtained are far greater than their expectations. The main areas of advertising are urban bus stops, buses and large outdoor display signs! It must be mentioned here that the appearance of outdoor advertising machines has seriously impacted traditional outdoor billboards. Its product value is much more expensive than traditional billboards. Advertisers’ advertising costs are relatively expensive, but their return on investment is far greater than expected. !
Now in the era of media decentralization, everyone can be the source of information dissemination anytime, anywhere, and the outdoor media occupying the advantages of space and landing is now more pulling the sense of distance from consumers with high-tech, outdoor advertising is still the mainstream in 2017 , But in order to impress consumers, outdoor advertising display equipment will be replaced with outdoor advertising machines that can interact with the audience, which is also a new sign of advertising progress!