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Digital signage makes MaRS landing

Dot2Dot Communications has launched a new digital signage initiative with Toronto's MaRS Discovery District, "one of the world's largest urban innovation hubs," according to the company's announcement. Using Marvel Enterprise software, Dot2Dot and MaRS have found ways to leverage technology while improving internal communications for tenants and visitors, and promoting local events with Scala's digital signage software, the announcement said.

MaRS Discovery District is located in the heart of Canada's largest research cluster in downtown Toronto, a 1.5-million-square-foot complex intended to help foster entrepreneurs to launch and grow innovative new companies. To help guests and tenants navigate their way, or stay up to date with what's happening in the facility, Dot2Dot and Scala partner Diversified Technology Systems set out to implement an enhanced digital signage and wayfinding solution. The system allows for easier navigation throughout the building while improving communications to building occupants and guests.

The solution is designed to leverage the strengths of Scala Designer to build custom wayfinding scripts displayed on Gregory Signs touchscreen structures to locate the 130-plus tenants or events taking place at MaRS on a regular basis. It also relies on the robust playback engine of Scala Player to ensure the screens do what they need to do – provide constant playback.

"Dot2Dot and their partners have truly helped guide MaRS with the evolution of our most recent expansion phase on the digital front. The wayfinding component now deployed will be of value for all visitors or residents at MaRS and further enhance the MaRS brand," said Mark Zimmerman, senior advisor and CIO at MaRS Discovery District, in the announcement.     

The network is hosted and managed in-house by MaRS staff. To get the team up and running Dot2Dot provided Scala certified training on Content Manager and Designer and continues by providing customer support and a close working relationship that fosters new ideas.

"The Martians are a great team to work with; it's been a real pleasure," said Devin Boyd, project manager, Dot2Dot Communications. "They are all bright and forward thinking, which lends itself well when at the center of Canada's innovation hub, and we wanted to build a solution that brought their digital signage closer to the leading edge."

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